4 WAYS TO TRANSFORM YOUR BUSINESS WITH LEAD GENERATION
“You don’t close a sale; you open a relationship if you want to build a long-term, successful enterprise.” – Patricia Fripp
Are you looking for quick ways to transform your business growth?
Generating new leads is an amazing way to turn your website visitors into paying customers. But which lead generation techniques are right for your business?
In this article, we’ll share 4 top lead generation ideas to get you more sales and skyrocket the growth of your business.
Before We Get Started, What Is Lead Generation?
In digital marketing, the lead generation process is all about attracting visitors or prospects and turning these individuals into people who have interest in our brand product or services. identifying your ideal customers and nurturing their interest towards a buying intent is the process of lead generation. When these individuals take an interest we call them qualified leads.
But why should you turn visitors into leads?
Without leads, your business is heading for the rocks. It will crash and eventually fail. Without leads you aren’t making your aren’t generating sales for your ROI
Leads are the qualified prospects who through guidance on the right nurturing path can become paying customers.
This is way its important that a when mapping out your business strategy a large percentage of its structure and efforts should be focused on lead generation.
What Are The Benefits Of Lead Generation?
One of the clear benefits of lead generation for most businesses is to have more sales. A good lead generation strategy can yield great results for different branches of a business.
Here are just a few of the advantages of lead generation:
▪ Greater Brand Awareness.
▪ Increase in Conversion.
▪ Positive Returns On Investment (ROI).
▪ Communication with your target market.
▪ Collect crucial information about prospects.
▪ Costs less than other advertising methods, and more.
As shown in the image below there are plenty of lead generation practices you can use to carry out getting new business prospects and improving your marketing strategy. Many of these can be broken down into the following 5 lead generation categories:
▪ Email marketing – getting new leads by communicating with your email list.
▪ Website leads – attracting attention when prospects land on your site.
▪ Social media – using social networks to attract new customers.
▪ Content marketing – creating and promoting content to encourage leads.
▪ SEO – optimizing your site with keywords for organic leads through search engines.
Lead Generation Activities to Sky rocket Your Business Growth
Each of the following lead generation ideas is proven to attract your target audience, boost marketing strategy and increase conversion rates.
Let’s dive in.
RUN A VIRAL GIVEAWAY/CHALLENGE/CONTEST
One of the best ways to turn your audience into solid leads is to run a giveaway, challenge or contest. Giveaways are fun and engaging. Its a great way to raise awareness for your brand and attract heaps of traffic to your site. when you use a fantastic value offer you can use it to get more quality leads via your contest.
CREATE A VIDEO TUTORIAL
Not everyone learns through reading blog posts. We are all visual creatures and much of your audience learns visually. Your visitors are more likely to relate and engage better with your brand when they can visualize the benefits the product or services will offer to them. So adding videos into your list of lead generation ideas is a smart move to target those prospects.
LAUNCH AN EXIT-INTENT /FREE TRIAL/FREE COURSE POPUP
Capture website visitors who are about to abandon your website. Up to 70% of abandoning visitors never return which is a huge loss in potential leads. You can put a stop to this before it ever happens by adding an Exit-Intent popup to your site to attract the attention of prospects about to leave your website. This work very well if again you a giving a value offer on your exıt intent pop up.
A great lead generation idea for most companies is to offer a discount or a free trial on an item or service. the free trial always works better that way people can see if the product or service fits their needs before committing to buying.
EXPERT AND SOCIAL PROOF INCLUSION
There are many benefits to including materials from industry experts in your lead generation plan. These experts usually have large audiences of their own that are relevant to your business and brand when added to our handles.
Social proof such as reviews, testimonials, corporate social responsibility activities, conferences/event attended, and limited time/product offer, when published on your website can encourage visitors to take action for fear of missing out. Another way to leverage social proof is to display reviews and testimonials about your products or services, to reassure prospects that you’re offering something of value and quality.