Google Analytics: Beginner’s Complete Guide 1.0

Google Analytics - The beginners complete guide

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GOOGLE ANALYTICS

Down to Basics!

Analytics is simply the systematic analysis of data or statistics. It is significantly used for the discovery, interpretation, and connection of relevant patterns in data. It is needed in areas rich with recorded information; predictive analytics,enterprise decision management, Big Data Analytics, retail analytics, supply chain analytics, store assortment and stock-keeping unit optimization, marketing optimization and marketing mix modeling, web analytics, price and promotion modeling, and so on are specific areas in analytics.

Therefore, Analytics is applied in Organizations business data to describe, predict, and improve business performance. 

What is Google Analytics?

Google Analytics is a web analytics tool offered by Google to help you track and analyze your website traffic. It is used to keep track of website activity such as session duration, pages per session, bounce rate etc of your website visitors, together with the information on the source of the traffic. 

What is Google Analytics Used for?

With Google Analytics, you can keep track of your online marketing Return On Investment (“ROI”), filter and organize your website visitors accordingly, using “dimensions” such as where they came from, what browser they are using, how long they spent on the website etc and with “metric” including, what page they clicked on and what forms they submitted.

Although web analytics mirrors a very small area of your digital presence, the implications of Google Analytics are in fact huge. Google Analytics can be combined with Google Ads ,social and PR Campaigns, with which marketers can create and evaluate online campaigns by tracking landing page quality and analyzing conversions. Conversions  encompasses sales, lead generation, viewing a specific page, or downloading a particular file.Google Analytics’ approach displays outstanding, dashboard-type data for the user(business owner, marketer), and more in-depth data further into the report. Google Analytics examination pinpoints poorly performing pages with techniques such as funnel visualization, where visitors came from, how long they stayed on the website and their geographical location. It also offers more advanced features, such as custom visitor segmentation.

Google Analytics ecommerce reporting can track sales activities and campaign performances. The ecommerce reports displays a website’s transactions, revenue, and many other ecommerce-related metrics.

Is Google Analytics Free?

Well, Yes and No.

Google Analytics is a “freemuim” web analytics tool that can help you track and keep reports of your digital marketing effectiveness.

Freemuim (free and premium paid services) meaning that small or medium-scale businesses can use the web analytics service without paying a monthly charge, but if you desire more advanced features or the facility to do more with the service, there is a recurring fee to be paid.

The huge importance of google analytics  is  because for most brands, your website serves as a nerve centre for all of your digital traffic. If you are running any form of marketing activities such as search engine ads or social media ads, your leads are most likely going to visit your website somewhere along their conversion-funnel journey.

Considering the fact that your website is the focal point of your online presence, your website is the best way to give you a comprehensive outlook of the effectiveness of all the online campaigns you are running to promote your product/services. Fortunately, for many marketers at small or medium-scale businesses, the Google Analytics standard, free version, usually gives enough insight to successfully measure your marketing efforts. For extra capacity or reporting capabilities,large enterprise companies opt for premuim services, however, the premium service offers a lot  that justifies its high price tag. All of these and more are  why over 50 million websites around the world uses Google Analytics. If you are not using it, you should set it up right now.

How does Google Analytics Work?

Google Analytics works by installing several lines of “tracking code” on each page of your website. These lines of code record various website activities of your leads when they visit your website, along with these attributes ( age, gender, interests,geographical position) . Then sends all that data to the Google Analytics server once the visitor exits your website.

Afterwards, Google Analytics collates the data collected from your website in multiple ways, basically by four levels:

1. User level (connected to actions by each user)
2. Event level (button clicks, video views, etc)
3. Pageview level (each individual page visited)
4. Session level (each individual visit)

Get Started with Analytics

Set up your google analytics, to start collecting basic data from a website:

1. Create your Analytics account:
o Go to google.com/analytics
To create an account, click Start for free.
2. Set up  “property” in your Analytics account.  “Property” represents your website or app, and is the collection point in Analytics for the data from your site or app.
3. Set up  report view in your property. Views let you create filtered perspectives of your data; for example, all data except from your company’s internal IP addresses, or all data associated with a specific sales region.
4. Follow the instructions to add the tracking code to your website so you can collect data in your Analytics property.

Next steps

Configure your Google Analytics account, properties, and views to determine access to your data and which data is available.

For example, you can:

Grant permissions to make configuration changes and to interact with data. Learn more about user management.
Link your Google Ads and Analytics accounts so you can share data between them and develop a more comprehensive understanding of how your marketing efforts drive user behavior on your sites or apps. Learn more about linking your accounts.
Set up reporting views so you can align Analytics users and relevant data. Learn more about views.
Set up goals to identify the actions you want users to take on your site or app, and to give a monetary value to those actions. Learn more about setting up goals.
Browse the Solutions Gallery for dashboards, custom reports, and segments that you can use in your Analytics account.

Modify your tracking code to collect additional data such as:

User interactions with links, buttons, video controls, and other dynamic elements of your site or app. Learn more about event tracking.
Ecommerce activity like user engagement with product lists and internal promotions, and how successfully users moved through your purchase funnel and checkout process. Learn more about ecommerce and enhanced-ecommerce data collection and reporting.

In conclusion

Finally, Google Analytics is indeed a problem-solving tool, don’t get into analytic reports looking for solution. You ought to be looking for problems. YES.

  • Are leads filling out forms on visiting the website?
  • Is the page speed too slow or are the files taking too long to come up?
  • Are customers dropping off at a certain point on the site?

All of these and more are issues that you can clearly identify using Google Analytics. I hope you enjoyed this beginner’s Complete Guide to Google Analytics. You can setup your Google Analytic  right away. If you’re a beginner and have  burning questions to ask, please do so in the comment section. We’ll be glad to help!

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